


If you don’t, it’s vital that you take a look into these Instagram reels statistics and see just what the future holds. If you already create Instagram reels, awesome. It’s also made an impact on the Instagram algorithm and pretty much anything else you can imagine. In fact, Instagram compares to platforms like TikTok and Snapchat, offering all of the features of these individual platforms all rolled into one powerhouse app.Īs you may already know, the Instagram reels feature went live in 2020 and has made a huge impact on short form video content as well as how active Instagram users engage with the platform. This would likely have been impossible if it weren’t for the enhancements to Instagram marketing, editing tools, Instagram stories, and video clips. Enter Instagram reels.Īccording to Instagram statistics, Instagram boasts over 1.3 billion active users every month, keeping Instagram within the top 3 among social media platforms. He let Instagram users know that the platform would shift from static photo sharing to new horizons, focusing on creators, social commerce, messaging, and video. In 2021, the head of Instagram, Adam Mosseri, continued that trend. One reason might be due to Instagram’s constant desire to introduce new features and functionalities that help content creators and businesses maximize on their efforts. There’s no denying that Instagram remains the go-to social channel for content creation and marketing strategy.
